Monday, 7 October 2013

The September Windows

At H&M during September their windows have referenced both music through the use of headphones, probably as it is an interest of their consumers, along with a fun ‘denim heads’ theme using cotton reels and zips, safety pins and pockets, to create an eye catching display of an all year round staple wardrobe item, jeans. 




 
 

At a coffee house in London recently, I spotted a cow in their window - a striking addition to their display and perfect for a business selling milk! Carrying on with the drinks theme, at another business in the city who sold ‘bubble tea’, they’d used a science experiment display to showcase the making of their product – certainly different and a great tool to educate customers. Talking of which, at Tommy Hilfiger it was back to school, with text books stacked in volume as a backdrop to the preppy styling. At Ted Baker it was a bright coloured affair, with outfits head to toe in block colour.


 
 




At Harrods each window was transformed as usual in to exceptional works of art. Transportation seemed to be a key theme for some windows with a real Formula 1 racing car used in one in celebration of the new film release of Rush. A motorbike was also used in another and taxi outline in another to advertise Giorgio Armani product.
 
At Harvey Nichols, Birmingham, red, white and blue were used with mannequins hanging from wires, wearing feathers and masks and having long, claw like nails, most likely referencing birds. At Oasis birds were also evident, sat on top of umbrellas, which may have been in relation to the outdoors and floral themed fashion or perhaps in reference to the current wet weather we’re experiencing!
 
 
 
On a trip to Ledbury recently, summer fun was the order of the day. At independent retailers in the town, large scale ice cream cones and sundaes were served up using honeycomb paper which looked a right treat, whilst at another a fun fair theme was applied using characters and themed text. 

 
 


No comments:

Post a Comment